As we delve deeper into the the use of social media, twitter users and cell phone texting, an unusual phenomena seems to be unraveling. This same phenomena happened ten years ago in the midst of the high tech printing revolution where we saw the fall of many local commercial printers making way for new technology yet at the same time we began to see the antithesis to this digital revolution with the rise of the printing dinosaur, letterpress printing. Letterpress has since become the most popular printing medium for wedding invitations. This was popularized by Martha Stewart and start up letterpress companies at the time like Page Stationery. It literally blossomed into popularity at the same time we saw folks going into new digital mediums and pouncing on email.
The same is true now. As social media becomes more popular we are seeing a similar increase in popularity of traditional stationery and formal correspondence by writing letters and note cards. The same popularity that propelled letterpress printing and new digital technology has given rise to niche pockets of stationery usage like stationery for men and by fountain pen enthusiasts searching for a better medium on which to write. Not only is this ironic but these cards also are unique gifts for men and will hopefully inspire men to write more often.